A&R stands for Artists and Repertoire. The is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label.
Music Industry Terms
The music industry has a lot of specialized jargon, business terms and acronyms. Working in this business requires a careful understanding of these phrases. These are explanations of some of the more common and misunderstood music industry terms.
Th promotion department’s main purpose is to make sure that an artist is being played on the radio. It must get an artist’s new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell the artist to the public.
The video division handles video production, including the budgeting and creation of the artist’s video, usually in cooperation with an outside director. It may also handle the promotion of the videos to the various local and national video outlets, such as MTV and VH1.